Our mission →
Create an ethical AI world
We're here to create an ethical AI world; a balanced system, between humans and AI, where businesses use AI fairly and responsibly. We believe people should have clear indication how the brands they are engaging with are using AI.
We believe AI should be used for the benefit of all stakeholders - not just shareholders.
Our areas of focus →
'The 3 pillars'
Fair Trust has developed it's '3 pillars' based on what it believes, as an organisation and network, to be the core areas of focus, when it comes to using AI fairly.
Human impact
Businesses should be accountable for the effects automated systems will have on not just employees, but every stakeholder in their organisation.
AI and automated systems can influence;
- Job loses and insecurity
- Wealth inequality
- Cognitive Decline
- Social and psychological impacts
Worst case scenario example;
Businesses replace the majority of employees with automated systems, leading to job loses. Profits increase without any respect of human wellbeing.
Creative credibility
The production of output, such as content, can be so easily produced by anyone at a very high quality.
This is leading to content losing truthful content and credibility;
AI and automated systems can influence;
- Creative output
- Art becoming 'soulless'
- Untrustworthy media
Worst case scenario example;
Media becomes saturated with untrustworthy content, in terms of source and actual content. People lose trust in everything they are seeing.
Security & bias
The rate of AI development and use has increased exponentially. As a result, inherit security challenges and data biases, greatly influence the system.
AI and automated systems can influence;
- Bias and fairness
- Misinformation
- Privacy and security
- Manipulation
Worst case scenario example;
Organisations use AI systems without understanding there are existing security and bias challenges. The system increasingly becomes unsafe and biased.
Our SDG goals
Fair Trust is committed to using our organisation to help create a better future. We do this not only by encouraging a more balanced AI and human system, but also following Sustainable Development Goals.
'Goal 3'
Ensure healthy lives and promote well-being for all at all ages.
'Goal 8'
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
'Goal 9'
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
