
Why build a model of fairness →
It benefits humans, creativity and security
Organisations are facing new, and untested, ethical decisions regarding their policies and the introduction of AI systems into their companies.
A model of fairness and balance within our organisations, will help to benefit humans, creativity and security. Without consideration and moderation, AI can impact these areas in numerous negative ways...

1.
Human impact
Businesses should be accountable for the effects automated systems will have on not just employees, but every stakeholder in their organisation.
AI and automated systems can influence;
- Job loses and insecurity
- Wealth inequality
- Cognitive Decline
- Social and psychological impacts
Worst-case scenario example;
Businesses replace the majority of employees with automated systems, leading to job loses. Profits increase without any respect of human wellbeing.
2.
Creative credibility
The production of output, such as content, can be so easily produced by anyone at a very high quality.
This is leading to content losing truthful content and credibility;
AI and automated systems can influence;
- Creative output
- Art becoming 'soulless'
- Untrustworthy media
Worst-case scenario example;
Media becomes saturated with untrustworthy content, in terms of source and actual content. People lose trust in everything they are seeing.
3.
Security & bias
The rate of AI development and use has increased exponentially. As a result, inherit security challenges and data biases, greatly influence the system.
AI and automated systems can influence;
- Bias and fairness
- Misinformation
- Privacy and security
- Manipulation
Worst-case scenario example;
Organisations use AI systems without understanding there are existing security and bias challenges. The system increasingly becomes unsafe and biased.
Summary
Within our organisations, it is important we protect human roles from complete automated replacement. Consumers should feel valued when interacting with businesses, and a significant part of that experience comes from dealing with people, not AI systems.
There are solutions for businesses that use AI to enhance capabilities, without sacrificing human experience.
External sources →
Related articles
Here are some useful external articles and research papers, that highlight some of the key areas regarding AI use and its effects.
