A recent study by 'Harvard Business Review', took 3000 people and showed them 20 adverts from major brands. Half of the adverts were created by people, half were created entirely with AI, from  concept to post-production. 

The 3000 consumers struggled to distinguish between the AI generated and human-made adverts. But the business results told a different story. On average, the AI-generated ads were 14% weaker on short-term sales potential and 17% weaker on long-term brand equity.

The results may not come as a surprise to most people, but highlights an important lesson that short-term gain lessens long-term value...