Theory of Change

We're here to help create real social change, and balance within our organisations between humans and AI. Our theory of change model is designed to be a comprehensive visual framework of how we aim to do this, noting the challenges, solution and outcome.

Challenges

In short: systems encourage short term gains, over long term value - leading to human wellbeing and creative decline.

Solution

In short: create systems where consumers look for 'fair' brands, and businesses benefit financially from being ethical with their AI choices.

Outcome

In short: this creates a feedback loop, where businesses and consumers benefit from making ethical AI choices.