Fair Brand
Why build a model of fairness →

It benefits humans, creativity and security

Organisations are facing new, and untested, ethical decisions regarding their policies and the introduction of AI systems into their companies.

A model of fairness and balance within our organisations, will help to benefit humans, creativity and security. Without consideration and moderation, AI can impact these areas in numerous negative ways...

Fair Brand

1.

Human impact

Businesses should be accountable for the effects automated systems will have on not just employees, but every stakeholder in their organisation.

AI and automated systems can influence;

- Job loses and insecurity
- Wealth inequality
- Cognitive Decline
- Social and psychological impacts

Worst-case scenario example;

Businesses replace the majority of employees with automated systems, leading to job loses. Profits increase without any respect of human wellbeing.

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2.

Creative credibility

The production of output, such as content, can be so easily produced by anyone at a very high quality.

This is leading to content losing truthful content and credibility;

AI and automated systems can influence;

- Creative output
- Art becoming 'soulless'
- Untrustworthy media

Worst-case scenario example;

Media becomes saturated with untrustworthy content, in terms of source and actual content. People lose trust in everything they are seeing.

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3.

Security & bias

The rate of AI development and use has increased exponentially. As a result, inherit security challenges and data biases, greatly influence  the system.

AI and automated systems can influence;

- Bias and fairness
- Misinformation
- Privacy and security
- Manipulation

Worst-case scenario example;

Organisations use AI systems without understanding there are existing security and bias challenges. The system increasingly becomes unsafe and biased.

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Summary

 Within our organisations, it is important we protect human roles from complete automated replacement. Consumers should feel valued when interacting with businesses, and a significant part of that experience comes from dealing with people, not AI systems.

There are solutions for businesses that use AI to enhance  capabilities, without sacrificing human experience.